We make fresh
healthy bread full of joy!
There were times when people used to have a special relationship with their land and they knew a lot about the origins of their food and its preparation.
Today we would like to tell you the story of bread, our story, the story of life.
Bread was one of the first things we met on our way to evolution. We find it in religion and popular beliefs, in stories and legends, among the family, in our thought and saying.
What it is really interesting to know is that even from Neolithic people discovered how to obtain flour, mix it with water and other ingredients in order to obtain the bread dough, which is considered to be one of the earliest foods in history.
The bread accompanied our daily life even from the beginning, often representing the most important part of it. Thus, it came to get an incredible social and cultural meaning.
In the Orient, bread means more than food – it refers to people’s needs in general: in India, for example, the basic needs are bread, cloths and shelter. The Christians use bread for the Holy Communion and the word “companion” is made of the Latin words com- “with” and panis “bread”. The Roman poet Juvenal used to satirize the politicians of his time saying they only cared about bread and circus and in Israel the most frequently used word in the actions about work is “lekhem, avoda” [bread and work]. Nowadays, in many countries, the word “bread” is used to express money.
In the Slavic cultures – and therefore, by influence, in the Romanian culture as well – , bread and salt represent the basic wealth the hosts share with their guests as a token of friendship and appreciation. In the Middle Ages, bread and salt were real seals that bound oaths, agreements and twinning. In those times people swore “on bread and salt”, while merchants who stroke hands for their goods based on this oath could not break the bargain. The baker and his apprentices were the most important in this tradition, as for sealing such an agreement bread had to be well baked and tasty, just like the faithfulness of people swearing on it.
For us, Romanian, the bread was and is a vital food without which we cannot imagine a real meal. However, during the last years, people began to blame bread consumption. The fact we are top bread consumers in Europe is shown as a negative aspect instead of being attributed to our origins and tradition.
The many papers published lately show that a Romanian consumes 98 kg of bread per year, in comparison with an Englishman who consumes only 45 kg of bra per year – this is a real disaster. This seems to be the reason why we are sick and obese. The thing they deliberately leave out is that Great Britain is on top when it comes of obesity in Europe, while Romania occupies the last position of the same classification.
From the information we receive, it is very important to discover how to separate the wheat from the chaff, just like people in the old times used to do. We, the Romanians, know how to weigh our words.
There are several stories on bread making but our story, the story of Iasi people from Panifcom, is the dearest to our souls.
Putting things in order, finding recipes, selecting flour are manlike affairs. Maybe this is why we choose the most courageous of us to prepare bread.
We fondly cultivate and raise the wheat in the sun-kissed hills of Iasi, near our farms. Then, we take it to our own mills to flour it. It is true… we began with a small mill and, in time, we earned a good name in milling. When we get flour as fine as milk chocolate or rough-grained and great, according to the recipe, it’s the bakery masters’ turn.
We like to bind tradition to inspiration, therefore we follow the autochthonous procedure, with fermenting yeast that gives bread its noble taste and attractive flavor. Just like the Romanian language, yeast is carefully preserved and enriched from a bread generation to another.
It is said that in old times, in these places, the first flour coming from the mill was used to bake a cake that was given to the children so that wheat should be as pure as their souls. Every single day we begin with the little ones in our thought, so our bread should always be a fountain of youth and health.
This is why we say that we make fresh healthy bread full of joy! Let it get to your table as an ancestral gift from the sun, the earth and the labor!
Be our guest and discover the wonderful bakery products of Panifcom Iasi and make no compromise when it comes of taste, ingredients, and freshness and, why not, when it comes of bread’s origins. Panifcom brings forth a family bread, a bread for our family, for the Iasi families.